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L.A.’s Staples Center will be renamed Arena.


During the dot-com boom two decades ago, high-flying technology companies bought up naming rights to stadiums and arenas, giving the world PSINet Stadium and Enron Field.Today, cryptocurrencies dominate the business zeitgeist — and the new name of the home of the Los Angeles Lakers will reflect that shift.The Staples Center, home of the Lakers and other professional sports teams, said on Tuesday that it would rebrand as Arena, named after a cryptocurrency platform based in Singapore. The change will take effect on Christmas Day, the arena said in a statement released late Tuesday in Los Angeles but dated Wednesday.The statement did not say how much, which was founded in 2016, had paid for the deal. is a trading and services platform for exchanging Bitcoin, Ethereum, Dogecoin and other virtual currencies, and …

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