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How the Copycats Came for Clubhouse



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“More people getting into social audio is good for social audio,” Maya Watson, Clubhouse’s head of global marketing, said in an interview. “We’re not bothered by it, and, if anything, it makes us feel confident in where we’re going.”At the start of the year, Clubhouse was booming. In February, the app was downloaded 9.6 million times, Sensor Tower said. A spokeswoman for Clubhouse disputed the accuracy of Sensor Tower’s metrics, which estimate user behavior, but said the company would not provide internal figures.The app caught the attention of audio creators like Brian McCullough, who hosts a podcast for the news aggregator Techmeme, called “Techmeme Ride Home.” “I remember having con …

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