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TikTok Builds Itself Into an Ads Juggernaut

Brands have lapped it up. The toy brand Nerf now has a chief TikTok officer. The meat stick brand SlimJim calls itself the “C.E.O. of verified comments,” referring to its […]










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Snapchat Introduces Its First Parental Controls

SAN FRANCISCO — Snapchat, the ephemeral messaging app, introduced its first parental controls on Tuesday, as social media platforms face increasing scrutiny for exposing young users to potentially harmful content.Snap, […]




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Snapchat officially introduces parental controls through a new ‘Family Center’ feature

Snapchat today is rolling out its first set of parental controls, after announcing last October it was developing tools that would allow parents to gain better visibility into how their […]




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Snap will pay 25 Black creators $120k in a new accelerator program

On stage at VidCon, Snap announced its first accelerator program for emerging Black creators. Over the course of a year, Snap will pay 25 selected applicants $10,000 a month ($120,000 […]










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Snapchat’s new ‘Director Mode’ will help anyone become a video creator

In its ongoing battle with TikTok, Snap announced today it’s launching a new feature called Director Mode, aimed at providing easier access to Snapchat’s native creative tools for publishing video […]




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Snap further invests in AR Shopping with dedicated in-app feature, new tools for retailers

At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company […]