TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally.
Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, and Simon Lejeune, who leads user acquisition at Wealthsimple, shared three trends that they believe will shape marketing in 2022. With an eye on topics like privacy, growth hacking and influencer marketing, they wrote about the shifts they’re expecting in the upcoming year.
Kerry Cunningham, senior principal at 6sense, updated a model that he and his former colleagues named the “Intent Data Framework (IDF).” Last year, he revised it to include “Buyer Signals Framework (BSF),” …
