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Lessons from a fintech founder: Solving for C by going B2B



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Jason Wenk
Contributor

Fintech founders that set out to solve big problems for consumers almost always begin with the best intentions — they want to help people. But they often miss that mark by a country mile, which spurs questions about how effective other fintech founders can be at helping consumers. Trust me, when you name your for-profit, venture-backed fintech startup “Altruist,” a certain amount of healthy skepticism follows you around.
That skepticism is understandable because, in many ways, the world of fintech is built on a foundation of internal conflict. The vast majority of fintech founders deeply appreciate the power and value of hyper-profitable business models in accomplishing less clearly profitable goals. Many come from finance backgrounds, giving them an insider’s advantage at identifying the ways financial tools and institutions do not ben …

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