Google’s Privacy Sandbox initiative for its Chrome browser hasn’t exactly been an unmitigated success, but it has definitely kicked off a healthy discussion about online privacy — and the company’s own role in the advertising ecosystem. Now, with many of the initiatives around Chrome still in flux, Google also plans to expand many of these tools to its Android operating system and that will likely have a profound impact on the advertising industry.
If you’re in the advertising ecosystem, though, don’t despair just yet. Google says the current system will remain active for “at least” two more years while it tests these new systems.
Typically, on Android, advertisers use Google’s advertising …
