Vijay Chattha
Contributor
Vijay Chattha is a general partner in VSC Ventures and is the founder and CEO of VSC, a communications and content platform for early-stage technology startups.
More posts by this contributor
Establishing ethical guidelines for marketing cryptocurrencies
Jay Kapoor
Contributor
Jay Kapoor is a general partner at VSC Ventures, where he invests in seed and early-stage companies, helping them break out with value-add support on PR, content, and media strategy.
VC has changed a lot since I was pounding the pavement on Sand Hill Road as a young entrepreneur in the late ’90s.
Capital was hard to come by, and founders had to practically beg VCs to back their company. Our options for funding were limited to a handful of blue-chip firms and networks of successful angels. Two decades later, there is more money flowing from more sources than ever, and equity capital has become a commodity.
In today’s market, it’s not uncommon to hear the sentiment that VCs have to work to sell their money. We’re now in the era of “value-add venture capital,” where investors need to show founders that they will do more for them than merely cut a check. It’s a change of power, and the sales pitch these VCs give to founders is that they’ll be true partners who will be with them every step of the way.
But all too often, founders discover the hard way that these value-add services have a sho …
