TechCrunch Experts continues to gather and share authoritative advice for founders who need help with growth marketing and software development. Here are a few related articles we’ve run in recent weeks:
Growth marketing
(TechCrunch+) Tap your community and the K factor to drive viral growth: To uncover some insights into driving viral growth, John Biggs interviewed:
Mariusz Gąsiewski, CEE mobile gaming lead, Google
Andrew Yakovlev, creator of Solydaria
Sam Zivot, marketing manager, StickerYou
John Woznowski, CEO, Reality.co
Jane Wang, CEO, Optimity
Among other topics, this article covers the K-factor formula, which helps measure virality.
k=i*c
i = average number of invites sent by each customer
c = average % conversion of each invite sent
When it comes to growth marketing, ‘so much of CRO is psychological’: Growthcurve was recommended to us through our growth marketing survey.
I spoke with founder Mulenga Agley about how their team assesses new clients and common …
