The uptake of customer relationship management (CRM) tools has grown immensely over the last few years such that the market size is expected to experience a 12.5% compound annual growth rate, and to be worth $145.79 billion in the next six years. This growth is largely attributable to the uptick of online merchants using CRM tools to boost sales, increase profits and beat mounting competition from other providers.
One such platform that is helping consumer brands leverage their data to grow is Gameball, a customer intelligence and marketing CRM platform, that was launched in 2020 by egyptian entrepreneurs Ahmed Khairy (CEO) Ahmed El Assy (CPO), and Omar Alfar (CTO).
Gameball says brands use its tools to build long-term relationships with customers and ensure retention through personalized loyalty programs that are informed by data.
Khairy told TechCrunch that since the startup’s launch, growth has been …
