Ian Sherman
Contributor
Ian Sherman advises PE/VC-backed portfolio companies at Sagard on growth marketing. He has a prior executive track record of driving profitable, eight-figure revenue expansion for consumer brands.
In the fast-paced world of B2C (business-to-consumer) startups, mastering marketing spend is the key to achieving sustainable growth and securing a leading position in the market. While there’s often a formula to follow, it’s not uncommon to see CEOs and startup founders grappling with these crucial decisions for the first time.
To shed light on this critical matter, we surveyed select portfolio companies to understand their current marketing expenditure patterns. Additionally, we meticulously analyzed the journey of our longest-standing companies, observing their growth from the initial seed stage to IPO readiness.
In this article, I’ll dive deep into the best practices and successful strategies that have proven to elevate B2C fintech companies to the forefront of their game. Expect evidence-based recommendations that will pave the way for your company’s success in t …
