X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. The company announced on Wednesday it would offer a one-time ad credit of $250 to select businesses when they spend $1,000 or more on new ad campaigns over the next 30 days.
In its post, X touted that more than eight in ten active X customers were small to medium-sized businesses (SMBs) — the segment of the market where X is directing its new promotion. In a related FAQ, X says the ad credits will expire on Dec. 31 of the year they were issued and may be subject to a minimum spend.
More than eight in 10 active X customers are SMBs—and today we’re enabling more of them to experience th …
