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How Wish Built (and Fumbled) a Dollar Store for the Internet



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Consumers have complained to the Better Business Bureau about Wish products that never arrived or were unrecognizable when they did. France, which was one of Wish’s largest markets, ordered search engines and mobile app stores last fall to remove the company from their online listings, citing the presence of dangerous appliances and other products. Merchants on Wish faced lawsuits from companies like Peanuts Worldwide, which owns characters from the popular comic strip, claiming trademark infringement and counterfeiting.Female shoppers complained about being shown ads for products designed for male genitalia. Ads that showed an animated penis appeared on apps that could appeal to children, including a game called Crazy Cake Swap. Those ads drew scrutiny from British advertising regulators, as did ads promising unsubstantiated discounts of up to 98 percent for sne …

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