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Study of Apple’s ATT impact highlights competition concerns

An interesting new study of 1,759 iOS apps before and after Apple implemented a major privacy feature last year which required developers to ask permission to track app users — […]



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Google claims almost no change in ad revenue from targeting proposals in its Privacy Sandbox — but privacy upside less clear

As Google’s Privacy Sandbox remains under scrutiny over competition concerns, the tech giant has released an update claiming experimental ad-targeting techniques it’s developing as part of the plan to depreciate […]