An interesting new study of 1,759 iOS apps before and after Apple implemented a major privacy feature last year which required developers to ask permission to track app users — […]
Adtech
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Back to news homeMayfair Equity Partners aquires UK adtech platform LoopMe for $120M
Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25m equity […]
Twitter completes sale of MoPub to AppLovin for $1.05 billion
Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game maker and marketing software provider AppLovin for $1.05 billion in cash. The […]
Europe offers tepid set of political ads transparency rules
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making […]
Inside a European push to outlaw creepy ads
European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the […]
AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce
Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low […]
This Week in Apps: GameStop madness hits trading apps, Apple privacy changes, Clubhouse becomes a unicorn
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with […]