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Expectation vs. Reality: SEO

January 29, 2021
SEO, or search engine optimization, is the process of optimizing your business’ online content to be more highly favored by search engines such as Google, Yahoo, or Bing. SEO centers around boosting your site’s rankings in search engine results to grow your site’s unpaid, organic traffic – resulting in more leads and increased revenue.
While SEO sounds simple and fast, a good and successful SEO campaign can be challenging to undertake. Constant and sustained efforts are essential, and even yet, results can be slow to manifest. To help you understand and manage a successful SEO strategy for your …

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Reddit raises $250 million in Series E funding

Reddit has raised a new funding round, totalling $250 million. This is the company’s Series E round of financing, and it comes hot on the heels of renewed public attention on the site that has dubbed itself ‘the front page of the Internet,’ owing to the role the subreddit r/WallStreetBets played in the recent meteoric rise (and subsequent steep fall) of the value of GameStop stock. Reddit also ran a 5-second Super Bowl ad on Sunday, consisting of a single static image that looked like a standard post on the network itself.
This is Reddit’s 16th year of …

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Microsoft brings new shopping tools to its Edge browser

Microsoft announced a few updates to its Edge browser today that are all about shopping. In addition to expanding the price comparison feature the team announced last month, Edge can now also automatically find coupons for you. In addition, the company is launching a new shopping hub in its Bing search engine. The timing here is undoubtedly driven by the holiday shopping season — though this year, it feels like Black Friday-style deals already started weeks ago.

Image Credits: Microsoft

The potential usefulness of the price comparison tools is pretty obvious. I’ve found this always worked reasonably well in Edge Collections — though at times it could also be a frustrating experience because it just wouldn’t pull any data for items you saved from some sites. Now, with this price comparison running in the background all the time, you’ll see a new badge pop up in the URL bar that lets you open up the price comparison. And when you already found the best price, it’ll tell you that right away, too.

At least in the Edge Canary where this has been available for a little bit already, this was also hit and miss. It seems to work just fine when you shop on Amazon, for example, as long as there’s only one SKU of an item. If there are different colors, sizes or other options available, it doesn’t really seem to kick in, which is a bit frustrating.

Image Credits: Microsoft

The coupons feature, too, is a bit of a disappointment. It works more consistently and seems to pull data from most of the standard coupon sites (think RetailMeNot and Slickdeals), but all it does is show sitewide coupons. Since most coupons only apply to a limited set of items, clicking on the coupon badge quickly feels like a waste of time. To be fair, the team implemented a nifty feature where at checkout, Bing will try to apply all of the coupons it found. That could be a potential time- and money-saver. Given the close cooperation with the Bing team in other areas, this feels like an area of improvement, though. I turned it off.

Microsoft is also using today’s announcement to launch a new URL shortener in Edge. “Now, when you paste a link that you copied from the address bar, it will automatically convert from a long, nonsensical URL address to a short hyperlink with the website title. If you prefer the full URL, you can convert to plain text using the context menu,” Microsoft explains. I guess that makes sense in some scenarios. Most of the time, though, I just want the link (and no third-party in-between), so I hope this can easily be turned off, too.

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Fragomen, a law firm used by Google, confirms data breach

Immigration law firm Fragomen, Del Rey, Bernsen & Loewy has confirmed a data breach involving the personal information of current and former Google employees.

The New York-based law firm provides companies with employment verification screening services to determine if employees are eligible and authorized to work in the United States.

Every company operating in the United States is required to maintain a Form I-9 file on every employee to ensure that they are legally allowed to work and not subject to more restrictive immigration rules. But Form I-9 files can contain a ton of sensitive information, including government documents like passports, ID cards and driver’s licenses, and other personally identifiable data, making them a target for hackers and identity thieves.

But the law firm said it discovered last month that an unauthorized third-party accessed a file containing personal information on a “limited number” of current and former Google employees.

In a notice with the California attorney general’s office, Fragomen did not say what kind of data was accessed or how many Google employees were affected. Companies with more than 500 California residents affected by a breach are required to submit a notice with the state’s attorney general’s office.

Michael McNamara, a spokesperson for Fragomen, declined to say how many Google employees were affected by the breach.

A spokesperson for Google did not respond to a request for comment.

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