Most entrepreneurs wish they had a better grasp of marketing. With better marketing, you can get more visibility for your brand, more paying customers, and you can achieve growth at a faster rate.
But to an outsider with limited experience, marketing is a nebulous, complex, and intimidating field. The people who practice marketing seem like modern-day magicians, capable of seeing amazing results simply by following their intuitions.
In reality, this isn’t the case. The best-performing marketing strategies aren’t the result of magic or intuition. Instead, they’re the ultimate result of hard, scientific experiments, repeated over and over …
