October 1, 2021
Authenticity has continued to be a hot topic in the past few years which makes it no surprise that 90% of consumers say it’s important when deciding which brands to support. This consumer desire makes the creation of meaningful, relevant, and authentic content essential for every business whether you are a small, local business or a social media behemoth like National Geographic.
There are plenty of success stories about the value of authentic content and how it has impacted brands. One of our favorite examples we still talk about today is from a panel featuring Martha Stewart at Social …
