September 23, 2021
Online reviews are the new “word of mouth.” For years businesses relied on happy customers to relay their satisfaction to friends and family—aka, potential new customers—via word of mouth. But in today’s mobile world, word of mouth has been effectively replaced with online reviews.
With easy access to the Internet, consumers have changed the way they shop for pretty much every product or service available. Rarely does anyone make a purchase without looking up reviews online. It’s simply part of the decision-making process now, and it can be argued that reviews are now the most …
