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Is It Time for Your Local Business to Partner with a Marketing Agency? YES!

February 12, 2021
While many small businesses, especially in smaller communities, start by using traditional word-of-mouth to grow their business, they must eventually find more ways to get the word out to grow and succeed. That is where digital marketing steps in.
Digital marketing is not a luxury; it’s a necessity for local businesses.
Why? While there are too many reasons to share them all here, we do want to cover the three most important reasons you should leverage digital marketing for your local business.

Your customers are taking to the internet to locate information about your business, such as phone …

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Optimizing Your Google Ads for Your Local Business

February 5, 2021
Managing and optimizing your paid marketing campaigns can seem overwhelming, especially for local business owners who already have a full plate. Although it can be tempting to let Google Ad optimization slip through the cracks, properly executed local ads can make all the difference in attracting customers and driving your local business goals.

Why Optimize Google Ads?
You may be wondering why optimization is even necessary, especially for a local business. If you are using Google Ads to advertise, you may feel your business is already making an effort to increase and improve your market share. While this is …

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Expectation vs. Reality: SEO

January 29, 2021
SEO, or search engine optimization, is the process of optimizing your business’ online content to be more highly favored by search engines such as Google, Yahoo, or Bing. SEO centers around boosting your site’s rankings in search engine results to grow your site’s unpaid, organic traffic – resulting in more leads and increased revenue.
While SEO sounds simple and fast, a good and successful SEO campaign can be challenging to undertake. Constant and sustained efforts are essential, and even yet, results can be slow to manifest. To help you understand and manage a successful SEO strategy for your …

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3 Tips for Choosing the Right Images for Your Blog Post

January 8, 2021
While many marketing writers understand the value of including images in a blog post, choosing the right ones can be challenging. Using photos that are irrelevant, stocky, or low-quality can reflect poorly on the article and make your brand appear unprofessional. Here’s an overview of why images are so important and how to pick the best ones for a post.

Why Are Images Crucial for Your Blog?
Attractive & Engaging
Humans are wired to prioritize visual stimuli. In fact, the brain processes images 60,000 times faster than written text. That’s why it isn’t surprising that images make a …

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Introducing Connect2Local: A Powerful SEO-Driven Content Hub

December 18, 2020
From the beginning, it has been Vivial’s mission to make the complexities of marketing simple for local businesses. We do this in many ways—one being our continued investment in innovative marketing solutions centered around our proprietary Vivial Marketing Platform.
From centralized directory listing optimization and online review management to streamlining content creation, publishing and promotion across social media profiles, we work continuously to evolve our platform to meet our clients’ needs, simplifying the marketing process for hundreds of thousands of local businesses. Our most recent innovation has been the transformation of our NearSay.com website to Connect2 …

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5 Trends That Are Guaranteed to Affect Your 2021 Digital Marketing Strategy

December 11, 2020
The new year is upon us and we welcome the fresh start that 2021 offers. The past 12 months have taught us a lot about our communities, our business and most importantly ourselves.
At Vivial we’ve spent this time helping local businesses navigate through unimaginable changes that will forever shift the world of digital marketing. We want to share the knowledge we’ve gained to help make each one of us better, stronger and more successful in the coming years.
In our recently published 2021 Digital Marketing Trends eBook, we dive into the following five over-arching trends that will impact every …

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Be the Solution: Addressing Customer Pain Points With Marketing

November 20, 2020
Recognizing and solving customer pain points is one of the best ways for a business to differentiate itself from competitors. To truly deliver a comprehensive solution to your customers, it’s important to recognize, identify, and solve even their most complex pain points.

What Are Customer Pain Points?
A pain point is a specific problem that your customers or prospective customers are or will experience. These problems are diverse and experienced differently by each consumer; however, they typically fall into one of the following four broad categories.
1.  Financial Pain Points
This category of pain points centers around exactly what …

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