Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experimenting with ads in YouTube Shorts since last year. Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts.
The company says later this year, advertisers will be able to connect their product feed to their campaigns and make their video ads on YouTube Shorts more shoppable. Shoppable video ads are already available in YouTube Shorts’ rival TikTok, which allows users to view products in the short-form video app without having to switch to a browser.
Google Ads vice president and general manager Jerry Dischler said in a blog post that the ads roll out is an exciting milestone for advertisers and also a key step in the com …
