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Chasing TikTok, Meta rolls out new Reels features and expands Instagram Reels to 90 seconds


As it continues to chase TikTok, Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a Sound Sync feature on Facebook Reels and adding support for longer Instagram Reels of up to 90 seconds, instead of 60 seconds, previously. The expansion follows TikTok’s move into YouTube territory with videos that can now be 10 minutes, instead of just 3 as before.
The company is also rolling out several more creative tools, audio tools, templates, and other options to make Reels more engaging, as TikTok’s influence — and money-making potential — continues to grow.
For starters, Meta is now leveraging existing features designed for Instagram Stories and bringing them to Reels. Among these are the Poll, Quiz, and Emoji slider stickers commonly found on Instagram Stories. These will become available as Reels features, as well.
While it may make sen …

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