Meghan Trainor, the pop star, is sitting in an empty marble bathtub, fully clothed and flanked by two of her friends. The three of them begin soulfully crooning an a […]
Generation Z
Trending topics and news from the Generation Z category
Back to news homeFor Gen Z, Playing an Influencer on TikTok Comes Naturally
Rachel Aaron, a 24-year-old who works in public relations in New York, recently dressed up for a work event at Bloomingdale’s. In the era of “get ready with me” videos […]
The Greatest Wealth Transfer in History Is Here, With Familiar (Rich) Winners
An intergenerational transfer of wealth is in motion in America — and it will dwarf any of the past.Of the 73 million baby boomers, the youngest are turning 60. The […]
How Some Gen Z Instagram Users Post to Facebook: Unwittingly
Meta has long been concerned about losing teenagers and young adults to rivals like TikTok and Snapchat, especially since that audience is highly coveted by advertisers. Facebook, which Mark Zuckerberg […]
How Young Adults Living With Their Parents Save Money
Nicole Solero moved out of her parents’ home in Orlando, Fla., after she graduated from a community college in 2019. She worked as a freelance graphic designer in a small […]
They Went Viral and Made Money. Now They Owe Taxes.
The needs of these creators vary — and fortunes can change quickly. “If you go viral, you might make $80,000 in one month,” Ms. Studley said. “Some clients are 19 […]
The Changing Online Language of Hearts
How to show a heart — the universal symbol of love — has shifted on the internet over the years, driven by new technology. Sheera Frenkel, who reports on social […]
How Young Couples Talk About Money in Relationships
Opening a line of communicationTessa Miller Kiesz, 21, and her partner, Nicholas Brester, 22, had been living together for about two months when they decided to adopt a kitten named […]
Tech Layoffs Shock Young Workers. The Older People? Not So Much.
“This is a gift,” Mr. Pulliam said. “I don’t think that story is told. It’s always doom and gloom.”But for tech workers experiencing their first economic downturn, the cuts have […]
How Young People Are Saving Money in a Challenging Economy
Shea German-Tanner tries to put a portion of her paycheck, even if it is only $50, into her savings account. But most of the time, she has to reroute the […]