Getty Images At the Dubai-based esports firm Galaxy Racer, incoming CMO Allan Phang is focused on creating value for organization’s global audiences. I recently asked him to show us what […]
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Back to news homeMarketing Budgets Continue To Get Slashed, Even As Companies Look To CMOs For Growth
A Gartner survey of nearly 400 CMOs found that marketing budgets on average have declined in 2021. Getty While it might feel like parts of business are getting back to […]
How Aubrie Pagano And Alpaca VC Are Investing In The Next Generation Of Disruptive, Diverse Founders
Alpaca VC is a New York based firm that leads early-stage investments in companies reshaping the … [+] physical and digital. Alpaca VC, Photography By Roy Alpaca VCÂ is a New […]
From Failure To Success: The Ryan Leak Story
Ryan Leak and Kobe Bryant Ryan Leak I was recently introduced to an author who has spent his life encouraging people to embrace failure. Ryan Leak, author of Chasing Failure: […]
When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?
When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in business outcomes [1]. When Chase reduced their programmatic reach from 400,000 sites showing its […]