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Nielsen Introduces New Ratings for Streaming Services

Rich Greenfield, a media analyst at LightShed Partners, said Netflix was signaling its approval of The Gauge because the new metric shows that the platform, along with YouTube, is the streaming leader.“It also shows that 6 percent of time is spent on Netflix, and where’s that going to be in 10 years?” Mr. Greenfield added. “It shows how much long term runway there is over the next decade.”“And where’s everybody else?” he continued, referring to the other major streaming services. “There’s all this conversation about the streaming wars, but they’re not the streaming wars if only …

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Netflix Online Shop to Sell Products Tied to Shows Like ‘Lupin’

There will be “Lupin” pillows and Netflix-branded boxer shorts.There will be caps, necklaces, charms and hoodies, all of it for sale at Netflix.shop, a site that goes live on Thursday, when the world’s biggest streaming company plants a flag in the territory of e-commerce.The shopping site gives Netflix a new way to bring in cash after a quarter in which its explosive growth showed signs of slowing down in the increasingly crowded field of streamed entertainment, one that now includes a formidable rival in Disney+.Unlike some of its competitors, including Hulu and HBO Max, Netflix, …

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Scrounging for Hits, Hollywood Goes Back to the Video Game Well

LOS ANGELES — For 28 years, ever since “Super Mario Bros.” arrived in cinemas with the tagline “This Ain’t No Game,” Hollywood has been trying and mostly failing — epically, famously — to turn hit video games into hit movies. For every “Lara Croft: Tomb Raider” (2001), which turned Angelina Jolie into an A-list action star, there has been a nonsensical “Max Payne” (2008), an abominable “Prince of Persia” (2010) and a wince-inducing “Warcraft” (2016).If video games are the comic books of our time, why can’t Hollywood figure out how to mine them accordingly?It may finally be happening, powered in part by the proliferation …

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How the Golden Globes Went From Laughingstock to Power Player

The H.F.P.A. took advantage of its new prominence, too, polishing its reputation by hiring the savvy public relations firm Sunshine Sachs a decade ago. It has also increased its philanthropic contributions substantially. On its website it says it has given away $45 million over the past 28 years, with the money going to entertainment-related nonprofit organizations, college scholarships and the restoration of classic films.The oddball accolades like Ms. Zadora’s in 1982 that used to be commonplace have been kept to a minimum. The last truly bizarre moment came in 2010, when voters nominated “The Tourist” for best comedy or …

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Netflix’s Dominance Starts to Slow as Rivals Gain

Netflix still rules the streaming universe. As of the end of March, it had 207.6 million total paying subscribers, with about 67 million in the United States, the company noted in an earnings report on Tuesday.But its main competitors — Disney+, HBO Max, Paramount+ and AppleTV+, as well as the old-guard streamers Amazon Prime Video and Hulu — have cut into Netflix’s share of viewers’ attention.The global demand for original Netflix programs, like “Bridgerton,” the much buzzed-about romance series from the super-producer Shonda Rhimes, has started to drop relative to similar offerings from newcomers, according to the data firm Parrot Analytics, …

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With ‘Knives Out’ Deal, Netflix Signals It’s in the Franchise Business

“The pandemic has really put the streamers head to head with theatrical distribution,” said James Moore, chief executive of Vine Alternative Investments, an asset manager focused on the entertainment industry. “Now you’re seeing the economics really accelerate towards the streamers, and they have both the wherewithal and the strategic need to retain those gains.”Today in BusinessUpdated April 16, 2021, 1:30 p.m. ET“Knives Out,” with a cast led by Daniel Craig and Chris Evans, earned $311 million at theaters, close to half of it in international markets — the biggest growth opportunity for streaming services. It was one of the few box …

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With Fewer Ads on Streaming, Brands Make More Movies

When the N.B.A. shut down its season last year because of the pandemic, one of the first phone calls Chris Paul made was to the Hollywood producer Brian Grazer. Mr. Paul, then a point guard with the Oklahoma Thunder, knew he wanted to chronicle what was going on, and he wanted Mr. Grazer’s help.“The idea was, basically, film everything that had taken place in that game that night and what was going to come of it,” Mr. Paul said. “We had no clue what would happen next.”The result was “The Day Sports Stood Still,” a …

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The Swag Must Go On: Hollywood’s Pandemic Oscar Campaign

Those blocks are typically brimming with voters; Paramount Pictures is there, as is Raleigh Studios, where Netflix rents production space. With most people in Los Angeles still holed up at home, however, the thoroughfare was eerily quiet last Monday at 5:30 p.m. Actual crickets were chirping at Paramount’s closed Bronson Gate, which bore a sign reading, “Per government direction, access to the studio is now restricted.”Comical at best, absurd at worst?“The public must be so confused,” Ms. Stone said.None of the studios or streaming services angling for awards would comment for this article. Campaigning, while commonplace, …

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How the Pandemic Stalled Peak TV

One reason for the drop is obvious: With productions shut down, new seasons could not be completed in time. But there was another reason, executives and agents said. When filming resumed, extensive safety protocols for actors and crews added roughly 30 percent to most production budgets, said Chris Silbermann, the chief executive of ICM Partners, a major Hollywood talent agency.“Everyone saw these costs pulling through the system and realized, ‘Oh, no, we’re going to have to do less,’” Mr. Silbermann said. “Stuff that was on the bubble, a lot of that stuff just went away.”The slowdown also meant …

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Netflix Productions Are More Diverse Than Studio Films, Study Shows

Fifty-two percent of Netflix films and series in 2018 and 2019 had girls or women in starring roles. And 35.7 percent of all Netflix leads during that span came from underrepresented groups, compared with 28 percent in the top 100 grossing theatrical films.Those findings were released on Friday by the University of Southern California’s Annenberg Inclusion Initiative, which Netflix commissioned to look at its own U.S.-based scripted original films and series. The study analyzed 126 movies and 180 series released during 2018 and 2019.“Notably, across 19 of 22 indicators we included in this study, Netflix demonstrated improvement across films and series from 2018 to 2019,” said Stacy L. …

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