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Without Box Office or Streaming Numbers, Hollywood Finds It Tough to Plan

“The Suicide Squad” should have been a big hit for Warner Bros. last month. It had superheroes, a marquee director (James Gunn), a huge production budget ($185 million) and received […]




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Scrounging for Hits, Hollywood Goes Back to the Video Game Well

LOS ANGELES — For 28 years, ever since “Super Mario Bros.” arrived in cinemas with the tagline “This Ain’t No Game,” Hollywood has been trying and mostly failing — epically, […]




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Why Plus Is a Minus When Naming Your Streaming Site

First there was e.Then came i.Now it’s +.With the proliferation of streaming platforms, the plus sign has become an all-purpose marker that signals endless hours of on-demand shows.Plus-sign streaming services […]