Nearly a year ago, Todd Howard, the director of Bethesda Games, said that the company’s “Fallout Shelter” game would be coming to Tesla displays. It arrived, via the 2020.20 software update, this week, which was first noted at driver’s platform Teslascope.
Fallout Shelter is the latest — and one of the more modern games — to join Tesla’s Arcade, an in-car feature that lets drivers play video games while the vehicle is parked. It joins 2048, Atari’s Super Breakout, Cuphead, Stardew Valley, Missile Command, Asteroids, Lunar Lander and Centipede. The arcade also includes a newly improved (meaning more difficult) backgammon game as well as chess.
The 2020.20 software update that adds the game, along with a few other improvements, hasn’t reached all Tesla vehicles yet, including the Model 3 in this reporter’s driveway (that vehicle has the prior 2020.16.2.1 update, which includes improvements to backgammon and a redesigned Tesla Toybox).
However, YouTube channel host JuliansRandomProject was one of the lucky few who did receive it and released a video that provides a look at Fallout and how it works in the vehicle. Roadshow also discovered and shared the JuliansRandomProject video, which is embedded below.
Fallout Shelter is just one of the newer features in the software update. Some functionality was added to the steering wheel so owners can use the toggle controls to play, pause and skip video playback in Theater Mode, the feature that lets owners stream Netflix and other video (while in park).
Tesla also improved Trax, which lets you record songs. Trax now includes a piano roll view that allows you to edit and fine tune notes in a track.
During a White House press briefing on Wednesday, President Trump opened remarks by confirming that he has invoked the Defense Production Act, a move that many have called for him to take to help fight the coronavirus pandemic since at least earlier this week. The Act, which was originally enacted …
Welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy startups and venture capital news. Before I jump into today’s topic, let’s catch up a bit. Last week I wrote about the startups we lost in 2019. Before that, I noted the defining moments of VC in 2019.
Unfortunately, this will be my last newsletter, as I am leaving TechCrunch for a new opportunity. Don’t worry, Startups Weekly isn’t going anywhere. We’ll have a new writer taking over the weekly update soon enough; in the meantime, TechCrunch editor Henry Pickavet will be at the helm. You can still get in touch with me on Twitter @KateClarkTweets.
If you’re new here, you can subscribe to Startups Weekly here. Lots of good content will be coming your way in 2020.
TechCrunch reporter Manish Singh penned an interesting piece on the state of Indian startups this week: As Indian startups raise record capital, losses are widening (Extra Crunch membership required). In it, he claims the financial performance of India’s largest startups are cause for concern. Gems like Flipkart, BigBasket and Paytm have lost a collective $3 billion in the last year.
“What is especially troublesome for startups is that there is no clear path for how they would ever generate big profits,” he writes. “Silicon Valley companies, for instance, have entered and expanded into India in recent years, investing billions of dollars in local operations, but yet, India has yet to make any substantial contribution to their bottom lines. If that wasn’t challenging enough, many Indian startups compete directly with Silicon Valley giants, which while impressive, is an expensive endeavor.”
Manish’s story came one day after The New York Times published an in-depth report on Oyo, a tech-enabled budget hotel chain and rising star in the Indian tech community. The NYT wrote that Oyo offers unlicensed rooms and has bribed police officials to deter trouble, among other toxic practices.
Whether Oyo, backed by billions from the SoftBank Vision Fund, will become India’s WeWork is the real cause for concern. India’s startup ecosystem is likely to face a number of barriers as it grows to compete with the likes of Silicon Valley.
Follow Manish here or on Twitter for more of TechCrunch’s growing India coverage.
Venture capital highlights (it’s been a slow week)
How to find the right reporter to pitch your startup
If you’ve still not subscribed to Extra Crunch, now is the time. Longtime TechCrunch reporter and editor Josh Constine is launching a new series to teach you how to pitch your startup. In it he will examine embargoes, exclusives, press kit visuals, interview questions and more. The first of many, How to find the right reporter to pitch your startup, is online now.
Another week, another new episode of TechCrunch’s venture capital-focused podcast, Equity. This week, we discussed a few of 2019’s largest scandals, Peloton’s strange holiday ad and the controversy over at the luggage startup Away. Listen here and be sure to subscribe, too.
For anyone wondering about changes at Equity following my departure from TechCrunch, the lovely Alex Wilhelm (founding Equity co-host) will keep the show alive and, soon enough, there will be a brand new co-host in my place. Please keep supporting the show and be sure to recommend it to all your podcast-adoring friends.
Pitch the wrong reporter or publication, and your story won’t see the light of day.
Before you start seeking press, you’ll need to look for reporters who have reach, respect and expertise when you choose who to talk to. You’ll also need to be prepared to accept the truth about your business, even if it hurts. It’s critical that you find a writer who’s a good fit for the business you’re building and the audience you’re seeking.
If you don’t use a strategic approach when reaching out to journalists, you’ll get few responses, fewer meetings, and articles that either misrepresent you, shortchange you, or blow up in your face. The goal isn’t just to secure positive coverage, because no one will believe it; startups are tough. There are challenges and setbacks and scary looming questions. But an honest article from a respected voice with a big enough audience can legitimize a business as it tries to turn vision into impact.
Here we’ll discuss how to find the publication and reporter who understands you and can tell the story that aligns with your objectives. In part one of this series, we detailed why you should (or shouldn’t) want press coverage and how to know what’s newsworthy enough to pitch.
In future ExtraCrunch posts, I’ll explore how to hire PR help, formulate a pitch, deliver it to reporters, prepare for interviews and conduct an announcement. If you have more questions or ideas for ExtraCrunch posts, feel free to reach out to me via Twitter or elsewhere.
Why should you believe me? I’m editor-at-large for TechCrunch, where I’ve written 4,000 articles about early-stage startups and tech giants. For 10 years, I’ve reviewed startup pitches via email and Twitter, at demo days for accelerators like Y Combinator and on stage as a judge of startup competitions. From warm introductions to cold calls, I’ve seen what gets reporters’ attention and why stories become enduring narratives supporting companies as they grow.
Deciding which publications to target
Which publications do you currently read and respect?
Starting here ensures that you’re approaching PR from a place of knowledge with personal context rather than going by what someone else tells you. But you also have to consider which publications appeal in that way to your target demographic. For example, if you’re aiming to reach teens, parents, or Chief Information Officers, you’ll have very different target publications.
If you appeal to a niche audience aligned with a specific publication, you can definitely score some leads and installs, priming the pump so when users hear about you again, they already have a positive association for your brand. You can score SEO to help your get discovered when people search for keywords related to your business, but if you’re looking for user growth or SEO, be sure to work with a publication that links to the websites and apps they write about, as many don’t. But if you’re hoping for ‘the servers are on fire we’ve got so much traffic’ attention, you need to first build network effects and viral loops directly into your product.
Once you identify a realistic objective for gaining press coverage, you can figure out which reporters and outlets will best help you achieve your goals.
Typically, you’ll aim to work with more prestigious publications and writers first, as they can inspire other outlets to write up follow-on coverage. It rarely works the other way around, since top publishers want to be seen as first to a story and forging trends rather than following them with late coverage. These outlets often have greater reach in terms of home page traffic, social following, SEO and shareability.
The exception to this strategy: if there’s a specific writer at a less-prestigious publisher who’s renowned as the expert in your space whose word has more weight, or if that publication better aligns with your overall goals. For example, you might want to work with a transportation expert like Kirsten Korosec if you’re an electric car company, or a publication focused on startups like TechCrunch if you’re trying to stoke fundraising. If you’re a more general mainstream consumer business or are seeking maximum growth, you might instead choose a popular national newspaper with a big circulation.
Who should tell your story?
After you’ve set goals and have an idea regarding the kind of publication or journalist you want to work with, it’s time to build a ranked list of specific reporters. Here, expertise is key.