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How to evolve your DTC startup’s data strategy and identify critical metrics

Michael Perez Contributor Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. […]




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Google Cloud launches its new data loss prevention tool for BigQuery

Inevitably, large businesses will collect all kinds of sensitive data. Often, that’s personal identifiable data (PII) of their customers and employees, or other information that only a select number of […]




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8 open source companies from YC Demo Day Winter ’22

Wicked fast VPNs, data organization tools, auto-generated videos to spice up your company’s Instagram stories … Y Combinator’s Winter 2022 open source founders have some interesting ideas up their sleeves. […]




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Daily Crunch: Samsung erases the Note, starts new page with Galaxy S22 Ultra phablet

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, subscribe here. Hello and welcome to Daily Crunch for […]




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RudderStack raises $56M for its customer data platform

RudderStack, a platform that focuses on helping businesses build their customer data platforms to improve their analytics and marketing efforts, today announced that it has raised a $56 million Series […]




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Firebolt, a data warehouse startup, raises $100M at a $1.4B valuation for faster, cheaper analytics on large data sets

Israeli startup Firebolt has been taking on Google’s BigQuery, Snowflake and others with a cloud data warehouse solution that it claims can run analytics on large datasets cheaper and faster […]




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6 cloud trends to watch in 2022

Josh Berman Contributor Josh Berman is president of C2C, an independent and vetted Google Cloud community with a unique pulse on the cloud market. The past two years have been […]




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Partner sessions are going all out at TC Sessions: SaaS 2021

TechCrunch events always offer a compelling mix of main stage presentations and smaller breakout sessions that allow more time for lots of questions and deeper discussions. Expect nothing less at […]




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Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in ‘pre-IPO’ round

The world of marketing has become a world of marketing tech. But marketers are not necessarily engineers, so working with the terabytes of data their campaigns produce can be a […]




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Sponsored sessions deliver big at TC Sessions: SaaS 2021

TechCrunch events always offer a compelling mix of main stage presentations and smaller, breakout sessions that allow more time for lots of questions and deeper discussions. Expect nothing less at […]