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Prepare Yourself for This Weekend’s ‘Crypto Bowl’



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The crypto industry, which struggles with a reputation for being volatile, bad for the environment and overrun by wealthy tech guys, has tried to demystify itself for the general public in part by pouring money into marketing. Several ad experts said they had déjà vu, noting similarities to the gush of money dedicated to marketing the dot-com boom more than 20 years ago.The number of crypto companies advertising more than tripled last year, and their spending more than quintupled, according to a sample of 200 companies reviewed by the research firm MediaRadar. The National Football League star Tom Brady signed on as a brand ambassador for FTX. Crypto.com paid $700 million to rename the Staples Center arena in Los Angeles. Celebrities including Spike Lee, Matt Damon and Neil Patrick Harris appeared in crypto commercials.Meta, the parent company of Facebook, loosened a ban on crypto ads that had been in place at the social network since 2018, explaining in De …

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