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Twitter Keeps Missing Its Advertising Targets as Woes Mount

The World Cup has historically been a boon for Twitter, bringing in record traffic and an influx of advertising dollars.But this time, when the global soccer tournament started on Nov. […]




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Hate Speech’s Rise on Twitter Under Elon Musk Is Unprecedented, Researchers Find

On Twitter itself, researchers said the increase in hate speech, antisemitic posts and other troubling content had begun before Mr. Musk loosened the service’s content rules. That suggested that a […]




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Elon Musk Averts Feud With Apple by Meeting Tim Cook

SAN FRANCISCO — In a series of tweets on Monday, Elon Musk, the owner of Twitter, accused Apple of sabotaging his social media company by cutting back advertising and threatening […]




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Elon Musk Takes On Apple’s Power, Setting Up a Clash

SAN FRANCISCO — “What’s going on here @tim_cook?” Elon Musk tweeted on Monday to Tim Cook, the chief executive of Apple, igniting a spat between the world’s richest man and […]




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Sympathy, and Job Offers, for Twitter’s Misinformation Experts

In the weeks since Elon Musk took over Twitter, dozens of people responsible for keeping dangerous or inaccurate material in check on the service have posted on LinkedIn that they […]







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These Young Workers Are ‘Romanticizing’ the Return to Office

Meena Kirupakaran didn’t think there was anything especially exciting about her job in publishing. She had an hourlong commute each way, including a 40-minute train ride. The HarperCollins Canada office […]




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As Elon Musk Cuts Costs at Twitter, Some Bills Are Going Unpaid

SAN FRANCISCO — Before Elon Musk bought Twitter last month, the company’s executives had racked up hundreds of thousands of dollars in travel invoices that the social media service planned […]







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What Elon Musk Is Doing to Twitter Is What He Did at Tesla and SpaceX

Elon Musk was sleeping at the office. He dismissed employees and executives at will. And he lamented his company was on the verge of bankruptcy.That was back in 2018 and […]