Halie Smith’s devotion to Taylor Swift runs so deep that she feels as if she can trust her like a friend. After the pop star encouraged fans to vote in […]
Generation Z
Trending topics and news from the Generation Z category
Back to news homeFor Young Job Seekers, Stability Is a Top Priority
In conversations with more than a dozen young job seekers, many said years of uncertainty and upheaval had left them feeling that they should freeze or delay the search for […]
A Lonely Protest in Beijing Inspires Young Chinese to Find Their Voice
As beginner dissenters, they’re timid and scared. But they are experiencing a quiet political awakening, unhappy about censorship, repression and “zero Covid.” Read More
Burned Out on Your Personal Brand
Younger workers embraced the idea of a personal brand as a way to get ahead, and carve out some power and security in their careers. But posting through it has […]
For Gen Z, TikTok Is the New Search Engine
When Ja’Kobi Moore decided to apply this year to a private high school in her hometown of New Orleans, she learned that she needed at least one letter of recommendation […]
How the Find My App Became an Accidental Friendship Fixture
This summer, when Ms. Okoro fell out with two friends, her first act of digital severance was not to block their phone numbers or to unfollow them on social media, […]
Brands Find TikTok a ‘Sunny Place’ for Advertising
Ever since young Americans began their exodus from commercial television to streaming services and social media, advertisers have searched for the digital equivalent of home shopping channels, a place online […]
Birds Aren’t Real, or Are They? Inside a Gen Z Conspiracy Theory.
Most Birds Aren’t Real members, many of whom are part of an on-the-ground activism network called the Bird Brigade, grew up in a world overrun with misinformation. Some have relatives […]
The 37-Year-Olds Are Afraid of the 23-Year-Olds Who Work for Them
Ms. Rodriguez is one of many managers who recalled her Gen Z employees being the first and most vocal in urging companies to demonstrate their support for the protests after […]
Now Going Viral: Meeting Online Friends in Real Life
Marissa Meizz, 23, was out to dinner with a friend in the East Village in mid-May when her phone started buzzing. She tried to silence it, but the texts kept […]