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Tesla has increased the price of its ‘Full Self-Driving’ option to $10,000

Tesla has made good on founder and CEO Elon Musk’s promise to boost the price of its “Full Self-Driving” (FSD) software upgrade option, increasing it to $10,000 following the start of the staged rollout of a beta version of the software update last week. This boosts the price of the package $2,000 from its price before today, and it has steadily increased since last May.

The FSD option has been available as an optional add-on to complement Tesla’s Autopilot driver assistance technology, even though the features themselves haven’t been available to Tesla owners before the launch of the beta this month. Even still, it’s only in limited beta, but this is the closest Musk and Tesla have come to actually launching something under the FSD moniker — after having teased a fully autonomous mode in production Teslas for years now.

Despite its name, FSD isn’t what most in the industry would define as full, Level 4 or Level 5, autonomy per the standards defined by SAE International and accepted by most working on self-driving. Musk has designed it as vehicles having the ability “to be autonomous but requiring supervision and intervention at times,” whereas Levels 4 and 5 (often considered “true self-driving”) under SAE standards require no driver intervention.

Still, the technology does appear impressive in some ways according to early user feedback — though testing any kind of self-driving software unsupervised via the general public does seem an incredibly risky move. Musk has said that we should see a wide rollout of the FSD tech beyond the beta before year’s end, so he definitely seems confident in its performance.

The price increase might be another sign of his and the company’s confidence. Musk has always maintained that users were getting a discount by handing money over early to Tesla in order to help it develop technology that would come later, so in many ways it makes sense that the price increase comes now. This also obviously helps Tesla boost margins, though it’s already riding high on earnings that beat both revenue and profit expectations from analysts.

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Daily Crunch: Waymo opens up driverless ride-hailing

Alphabet’s self-driving technology company hits a major milestone, Apple TV+ extends its free subscription period and Affirm files to go public. This is your Daily Crunch for October 8, 2020.

The big story: Waymo opens up driverless ride-hailing

Waymo hit a major milestone today: It’s offering fully driverless rides to (some) members of the public.

While the Alphabet-owned company has offered plenty of self-driving rides before, they usually came with a human in the driver’s seat for safety. Members of the early rider program who’d signed nondisclosure agreements were able to try out fully driverless rides — but again, they had to sign NDAs first.

Today, the company said members of its more open Waymo One program in Phoenix will be able to go fully driverless, and to take friends and family with them. And over the next few weeks, the program will open up to even more passengers.

The tech giants

Apple is extending some Apple TV+ subs through February 2021 for free — Apple gave away a free year of Apple TV+ to new device purchasers last year; now it’s bumping those subs out to February.

Amazon debuts its first fully electric delivery vehicle, created in partnership with Rivian — The van’s unique features include sensor-based highway driving and traffic assist features.

IBM plans to spin off infrastructure services as a separate $19B business — The company said this will allow it to focus on newer opportunities in hybrid cloud applications and artificial intelligence.

Startups, funding and venture capital

Instacart raises $200M more at a $17.7B valuation — It’s not hard to trace a connection between COVID-19 and Instacart’s business results.

Affirm files confidentially to go public — The news comes after the impending debut was reported in July.

Delivery startup goPuff raises $380M at a $3.9B valuation — GoPuff delivers products like over-the-counter medicine, baby food and alcohol (basically, the stuff you’d buy at a convenience store) in 30 minutes or less.

Advice and analysis from Extra Crunch

Investors, founders report hot market for API startups — Startups that deliver their service via an API are having a moment.

Tech’s role in the COVID-19 response: Assist, don’t reinvent — Speakers at Disrupt explained how technology companies have taken a backseat to frontline workers, rather than attempting to “solve” the issues on their own.

These 3 factors are holding back podcast monetization — Fundamental fixes could unleash the channel’s revenue potential.

(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)

Everything else

General Motors finally gets serious about in-car tech, taps Unreal Engine for next-gen interface — Matt Burns writes that GM’s current crop of in-car user interfaces is among the worst on the market.

Consumers spent a record $28B in apps in Q3, aided by pandemic — According to a new report from App Annie, consumers in the third quarter downloaded 33 billion new apps globally.

US Space Force is getting an immersive space sim training tool built in part by the VFX studio behind ‘The Mandalorian’ — The U.S. Space Force obviously won’t be able to train most of their service people in actual space, so the new arm of America’s defense forces has tasked Slingshot Aerospace to create a VR space sim.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

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Enhanced computer vision, sensors raise manufacturing stakes for robots as a service

RaaS is defining the second generation of robots that work alongside humans

For more than two decades, robotics market commentaries have predicted a shift, particularly in manufacturing, from traditional industrial manipulators to a new generation of mobile, sensing robots, called “cobots.” Cobots are agile assistants that use internal sensors and AI processing to operate tools or manipulate components in a shared workspace, while maintaining safety.

It hasn’t happened. Companies have successfully deployed cobots, but the rate of adoption is lagging behind expectations.

According to the International Federation of Robotics (IFR), cobots sold in 2019 made up just 3% of the total industrial robots installed. A report published by Statista projects that in 2022, cobots’ market share will advance to 8.5%. This is a fraction of a February 2018 study cited by the Robotic Industries Association that forecasted by 2025, 34% of the new robots being sold in the U.S. will be cobots.

To see a cobot in action, here’s the Kuka LBR iiwa. To ensure safe operation, cobots come with built-in constraints, like limited strength and speed. Those limitations have also limited their adoption.

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As cobots’ market share languishes, standard industrial robots are being retrofitted with computer vision technology, allowing for collaborative work combining the speed and strength of industrial robots with the problem-solving skills and finesse of humans.

This article will document the declining interest in cobots, the reasons for it and the technology that is replacing it. We report on two firms developing computer vision technology for standard robots and describe how developments in 3D vision and so-called “robots as a service” (yes, RaaS) are defining this faster-growing second generation of robots that can work alongside humans.

What are robotics sensing platforms?

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