Amanda Milligan
Contributor
Amanda Milligan is head of marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links.
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Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.
While it immediately provides increased brand awareness, earned media can also be an excellent vehicle for building brand authority as well as dramatically improving your off-page SEO.
Here at Stacker Studio, we’ve seen it work wonders with our brand partners, for whom we create newsworthy articles and syndicate them to our newswire.
To determine the short-term impact of earned media, we conducted an analysis of organic performance of 11 new brand partners across the first 90 days of their partnerships with us.
Here’s what we found:
Ahrefs metric:
Average growth:
Median growth:
Domain Rating
+5
+2
Referring domains
+4,099
+184
Pos. 1-3 ranking keywords
+411
+77
Organic clicks per month
+8,622
+600
Domain ratings rose by 5 points over 90 days. Image Credits: Stacker Studio
Referring domains rose by over 4,000. Image Credits: Stacker Studio
Growth for ranking keywords rose to 400 keywords. Image Credits: Stacker Studio
Organic …
