He has said that his gun company was born out of his poor golf game. Instead of puttering around the course, Mr. Daniel started using an AR-15 — the type […]
Advertising and Marketing
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Back to news homeHow Influencers Hype Crypto, Without Disclosing Their Financial Ties
Some of the projects that Mr. Armstrong promoted were small-time, experimental crypto ventures that eventually encountered problems. In those cases, he said, he considered himself a victim, too.“They’re preying on […]
What We Learned About TV During Its Biggest Week
Stocks were plunging and Covid cases were surging.Who’s ready to buy some ads?For the first time in three years, the upfronts — the showcases the media industry throws for advertisers […]
All Those Celebrities Pushing Crypto Are Not So Vocal Now
In the latest commercial from the virtual currency exchange Crypto.com, titled “Bravery Is a Process,” the star basketball player Joel Embiid walks through Philadelphia while Bill Self, his former college […]
Madison Avenue’s Biggest Event Returns, to a Whole New World
For the first time in three years, the circus is coming back to town.The television industry’s biggest showcase for advertisers, the so-called upfronts, will return to Manhattan landmarks like Radio […]
Bolt Built $11 Billion Business With Inflated Metrics and Eager Investors
A Fund-Raising GuruStill, Mr. Breslow has become something of a legend in the Valley, for his fund-raising prowess and his outspoken behavior. Last summer, he self-published a 58-page book on […]
How You’re Still Being Tracked on the Internet
While Meta adjusts, some small businesses have begun seeking other avenues for ads. Shawn Baker, the owner of Baker SoftWash, an exterior cleaning company in Mooresville, N.C., said it previously […]
Netflix Lures ‘Bridgerton’ Fans With Live Event: The Queen’s Ball
LOS ANGELES — The wisteria drips from the archway while classical music plays over the loudspeakers. Powder-wigged valets present champagne to guests who gaze at Empire-waist dresses, peer into a […]
Advertising Acts as Another Vehicle of Protest to Ukraine War
But Madison Avenue was also skittish in some ways. Companies faced conflicting advice to pause marketing campaigns out of respect for Ukraine, but also to speak out in support of […]
Prepare Yourself for This Weekend’s ‘Crypto Bowl’
The crypto industry, which struggles with a reputation for being volatile, bad for the environment and overrun by wealthy tech guys, has tried to demystify itself for the general public […]