Judith Wiese on Sustainability and the DEGREE framework at Siemens AG Todd Pruzan, HBR Welcome to the HBR Video Quick Take. I’m Todd Pruzan, senior editor for Research and Special […]
Sustainable business practices
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Back to news homeResearch: How to Position a Luxury Brand as Sustainable
A 2018 global survey by Accenture Strategy of 30,000 consumers in 35 countries indicated that nearly two-thirds of them (62%) find brands with high ethical values attractive.  That’s potentially a […]