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2 exercises that will bring your brand persona to life

Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor […]













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Research: How to Position a Luxury Brand as Sustainable

A 2018 global survey by Accenture Strategy of 30,000 consumers in 35 countries indicated that nearly two-thirds of them (62%) find brands with high ethical values attractive.   That’s potentially a […]