Japanese advertising giant Dentsu was one of the driving forces behind the 2020 Tokyo Olympics, helping bring in a record-shattering $3.6 billion in sponsorships and coordinating everything down to the […]
Tokyo (Japan)
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Back to news homeA 95-Square-Foot Tokyo Apartment: ‘I Wouldn’t Live Anywhere Else’
TOKYO — At the end of a long day at work in the offices of Japan’s professional baseball league, Asumi Fujiwara returned to her apartment and changed into pajamas. She […]
How the Olympics Hurt Tokyo’s Economy
Toshiko Ishii, 64, who runs a traditional hotel in the city’s Taito Ward, spent over $180,000 converting the building’s first floor into an eatery in anticipation of a flood of […]
NBC Sees Low Ratings During a Difficult Olympics
The 1992 Olympics in Barcelona had the Dream Team. The 2008 Olympics in Beijing had the Michael Phelps medal sweep. The Tokyo Olympics has a pandemic.That has been the greatest […]
Olympic Success Gives Hong Kong an Emotional Lift in Hard Times
TOKYO — The light red flag with the five-petaled bauhinia flower does not represent a country. But Hong Kong, the Chinese territory where political and civil rights have been battered […]
Climate Crisis Turns World’s Subways Into Flood Zones
Follow our live coverage of extreme weather and climate change.Terrified passengers trapped in flooded subway cars in Zhengzhou, China. Water cascading down stairways into the London Underground. A woman wading […]
Skipping the Olympics Is ‘Not an Option’ for Many Advertisers
The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories […]
2 Americans Get Prison Over Nissan Executive’s Escape From Japan in a Box
TOKYO — A Japanese court on Monday sentenced two Americans to prison for their role in helping the former Nissan leader Carlos Ghosn skip bail and flee Japan.Michael Taylor, 60, […]