Travis Clinger Contributor Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, […]
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Trending topics and news from the online advertising category
Back to news homeIf You Care About Privacy, It’s Time to Try a New Web Browser
Meet the private browsersFirefox Focus, DuckDuckGo and Brave are all similar, but with some important differences.Firefox Focus, available only for mobile devices like iPhones and Android smartphones, is bare-bones. You […]
Google Aims to Be the Anti-Amazon of E-Commerce. It Has a Long Way to Go.
OAKLAND, Calif. — Google tried to copy Amazon’s playbook to become the shopping hub of the internet, with little success. Now it is trying something different: the anti-Amazon strategy.Google is […]
With Fewer Ads on Streaming, Brands Make More Movies
When the N.B.A. shut down its season last year because of the pandemic, one of the first phone calls Chris Paul made was to the Hollywood producer Brian Grazer. Mr. […]
Tech’s Legal Shield Appears Likely to Survive as Congress Focuses on Details
WASHINGTON — Former President Donald J. Trump called multiple times for repealing the law that shields tech companies from legal responsibility over what people post. President Biden, as a candidate, […]
Big Tech’s Next Big Problem Could Come From People Like ‘Mr. Sweepy’
The private suits follow the government ones for a simple reason: Regulators have distinct advantages when it comes to obtaining evidence. Federal and state investigators can collect internal documents and […]
Optimizing Your Google Ads for Your Local Business
February 5, 2021 Managing and optimizing your paid marketing campaigns can seem overwhelming, especially for local business owners who already have a full plate. Although it can be tempting to […]
Maryland Nears Country’s First Tax on Big Tech’s Ad Revenue
State politicians, struggling with yawning budget gaps from the pandemic, have made no secret about their interest in getting a bigger piece of the tech industry’s riches.Now, Maryland’s lawmakers are […]
Taboola, Top Purveyor of Chumbox Ads, Will Go Public via SPAC
Taboola, which was started in Israel and is now based in New York, is profitable, according to Mr. Singolda, who said it collected a projected $1.2 billion in gross revenue […]
Behind a Secret Deal Between Google and Facebook
The Wall Street Journal had reported on aspects of the draft complaint earlier.The swell of recent antitrust cases filed against Google and Facebook has cast a spotlight on lucrative deals […]