When investors look at a startup slide deck, they are looking for something very specific. Yes, they want to know if the team is great and the market is huge […]
EC Marketing Tech
Trending topics and news from the EC Marketing Tech category
Back to news homeHow to improve retention, growth marketing’s golden metric
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]
After talking to marketing leaders for a year, here’s my advice for CEOs
Rebecca Lynn Contributor More posts by this contributor Startups And The Un-Banking Of America Marketing makes or breaks a company. When I am asked what is the No. 1 thing […]
Can advertising scale in VR?
Michael Boland Contributor More posts by this contributor Your in-car attention is media’s next battleground Mobile and enterprise are the keys to VR/AR scale One of VR’s prospective revenue streams […]
5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a […]
Even startups on tight budgets can maximize their marketing impact
Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their […]
One CMO’s honest take on the modern chief marketing role
Daniel Incandela Contributor Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s no shortage of commentary around the chief marketing officer […]
Building customer-first relationships in a privacy-first world is critical
Travis Clinger Contributor Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, […]
Our favorite companies from Y Combinator’s W21 Demo Day: Part 2
We’ve reached the end of Y Combinator’s biggest Demo Day, which saw more than 300 companies pitching back-to-back over eight hours. Earlier, we highlighted some of the companies that caught […]