A 2018 global survey by Accenture Strategy of 30,000 consumers in 35 countries indicated that nearly two-thirds of them (62%) find brands with high ethical values attractive.  That’s potentially a […]
brand management
Trending topics and news from the brand management category
Back to news homeHow Leaders Can Proactively Protect Their Online Reputations
Reputation is the most important asset you’ll ever own. A recent study found that 70% of a company’s reputation is attributable to the perception of their CEO. Unfortunately, many CEOs […]
Lessons From Bibi & Jerry’s Political Crunch
What are the limits to conscious capitalism? Companies increasingly feel compelled to take political positions, but what are the limits once you engage? When I first saw the headlines of […]
What’s the Right Customer Experience for Your Brand?
What exactly makes a great customer experience? Sometimes, it seems the answer is companies that deliver hassle-free encounters. (Think Amazon, where you can seamlessly order just about anything and it […]
Develop a buyer’s guide to educate your startup’s sales team and customers
Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success […]
Even startups on tight budgets can maximize their marketing impact
Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their […]
One CMO’s honest take on the modern chief marketing role
Daniel Incandela Contributor Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s no shortage of commentary around the chief marketing officer […]
Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses
Platforms like Shopify, Stripe and WordPress have done a lot to make essential business-building tools, like running storefronts, accepting payments, and building websites accessible to businesses with even the most […]
It’s Time For Professional Services Marketers To Go Back To Zero
A few years back, I reached out to the chief marketing officer of a mid-sized consulting firm to ask for her views on business development and cross-selling for a book […]