Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor […]
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Back to news homeChoose your job title before you name your startup
During the garage-stage and Zoom-room days of a company’s life, fluidity can feel key to idea creation. The lack of contractual obligations is baked into how we understand the origin […]
4 strategies for setting marketplace take rates
Tanay Jaipuria Contributor Tanay Jaipuria is a product manager and angel investor who writes a weekly newsletter on business and technology. Every marketplace or platform startup has to decide how […]
Demand Curve: How Zapier acquires customers via its homepage
Joey Noble Contributor Your startup’s homepage should accomplish two things well: (1) Clearly explain exactly what you offer and (2) Convert visitors into active prospects. If visitors leave confused or […]
3 ways to humanize support automation
David Karandish Contributor David Karandish is founder and CEO of Capacity, an enterprise artificial intelligence SaaS company headquartered in St. Louis, MO. The global help desk automation industry is expected […]
Smart growth tactics can put account-based marketing within reach for startups and SMBs
Jonas van de Poel Contributor Jonas van de Poel is head of content marketing at Unmuted, an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based […]
5 common growth marketing mistakes startups make
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]
Scaling across Series A to C
Arthur Nobel Contributor Arthur Nobel is an entrepreneur turned investor, now working as principal at Knight Capital in Amsterdam, specializing in scaling companies. He started his career at Rocket Internet […]
What we can learn from edtech startups’ expansion efforts in Europe
Rhys Spence Contributor Rhys Spence is head of research at Brighteye Ventures, a European edtech-focused fund, where he works with portfolio companies to help address priorities, with a focus on […]
Have ‘The Privacy Talk’ with your business partners
Marc Ellenbogen Contributor As general counsel of Foursquare, Marc Ellenbogen is responsible for guidance regarding litigation risks, corporate initiatives, risk management, equity, employment, regulatory and all other legal and compliance […]