Snap, the maker of the Snapchat app and the augmented reality glasses Spectacles, said during its third-quarter earnings report in October that Apple’s privacy changes were having an unexpected impact […]
online advertising
Trending topics and news from the online advertising category
Back to news home6 Reasons Meta Is in Trouble
Meta, the company formerly known as Facebook, suffered its biggest one-day wipeout ever on Thursday as its stock plummeted 26 percent and its market value plunged by more than $230 […]
Google’s Privacy Sandbox targeted by fresh EU antitrust complaint
German publishers are the latest to band together to try to derail or at least delay Google’s “Privacy Sandbox” plan to end support for tracking cookies in Chrome via a […]
Google asks a judge to dismiss Texas antitrust lawsuit about its ad business
Google filed a motion Friday asking a federal court to dismiss most of the counts in an antitrust lawsuit led by the state of Texas. In the filing, the company […]
Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M
Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25m equity […]
10 growth marketing experts share their 2022 predictions and New Year’s resolutions
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Setting aside the […]
Brands Find TikTok a ‘Sunny Place’ for Advertising
Ever since young Americans began their exodus from commercial television to streaming services and social media, advertisers have searched for the digital equivalent of home shopping channels, a place online […]
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the […]
Europe offers tepid set of political ads transparency rules
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making […]
European Parliament’s IMCO backs limits on tech giants’ ability to run tracking ads
In what looks like bad news for adtech giants like Facebook and Google, MEPs in the European Parliament have voted for tougher restrictions on how Internet users’ data can be […]