Last year product analytics and digital adoption platform Pendo pulled in $110 million investment from private equity firm Thoma Bravo, and that was not long after a $150 million tranche of […]
Marketing
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Back to news homePinterest’s AR shopping feature expands to include furniture and home décor
A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR). Similar technology has […]
3 experiments for early-stage founders seeking product-market fit
Elise King Contributor Elise King is program director of Human Ventures’ entrepreneur-in-residence program and is a member of the firm’s investment team. At Human Ventures, we have a fund for […]
Subscript wants to rid the world of subscription revenue metric spreadsheets
Sidharth Kakkar knows all about the pain of relying on a giant spreadsheet. While building his previous company, Freckle Education, it got to the point where the master spreadsheet full […]
Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M
Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25m equity […]
SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name
Pyxis One, now Pixis, closed on $100 million in Series C funding to continue developing what it touts as “the world’s only contextual codeless AI infrastructure for complete marketing optimization.” […]
This week in TechCrunch Experts: E-commerce trends, growth marketing predictions
TechCrunch Experts is off to a great start in 2022! Growth marketing (TechCrunch+) After talking to marketing leaders for a year, here’s my advice for CEOs: Rebecca Lynn, co-founder and […]
After talking to marketing leaders for a year, here’s my advice for CEOs
Rebecca Lynn Contributor More posts by this contributor Startups And The Un-Banking Of America Marketing makes or breaks a company. When I am asked what is the No. 1 thing […]
Predictive Lead Generation: A Twenty-First Century Approach to Growing a Business | Gregory Dobak
Predictive Lead Generation: A Twenty-First Century Approach to Growing a Business Gregory Dobak Founder & CEO, Blue Ink Digital Gregory Dobak has spent several years in the startup and marketing […]
How to be one of the ‘haves’ of SaaS
Sean Fanning Contributor Sean Fanning is a vice president on OpenView’s Investment team. Before that, he led the firm’s Proactive Portfolio Management function and acted as director of corporate development, […]