Before we review the Experts-related articles published over the last two weeks, I want to thank Walter Thompson, Anna Heim, Annie Saunders, Richard Dal Porto and Ram Iyer for sharing […]
Marketing
Trending topics and news from the Marketing category
Back to news home2 exercises that will bring your brand persona to life
Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor […]
Carve out a place for your brand with a positioning statement
Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at Fuel Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. More posts by this contributor […]
Kalendar AI wants its sales bots to win your next customers
Kalendar AI, a San Francisco-based startup that’s been building on top of GPT-3‘s language model — developing a SaaS for automating lead generation and sales outreach to make it easier […]
TechCrunch+ roundup: Less VC for SV, 2022 marketing predictions, GTM research strategies
Detroit became the center of America’s automobile industry largely for logistical reasons: its midwestern location, high population density and proximity to raw materials were just a few factors that assured […]
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the […]
Europe offers tepid set of political ads transparency rules
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making […]
Inside the rapid rise of usage-based pricing
Kyle Poyar Contributor More posts by this contributor Freemium isn’t a trend — it’s the future of SaaS How to overcome the challenges of switching to usage-based pricing It’s not […]
European Parliament’s IMCO backs limits on tech giants’ ability to run tracking ads
In what looks like bad news for adtech giants like Facebook and Google, MEPs in the European Parliament have voted for tougher restrictions on how Internet users’ data can be […]
Dent Reality raises $3.4M to bring augmented reality into the grocery store
Despite Apple and Facebook investing billions into a “metaverse” future, in recent years there’s been a distinct drop-off in venture deals for startups focused on finding opportunities in augmented reality. […]