There are many companies bringing one-click checkout to the direct-to-consumer marketplace, but few are developing similar tools for the business-to-business marketplace. B2B payment volume is five times the size of […]
Marketing
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Back to news homeFlipping the sales script: How to break biases and diversify sales teams
Arwa Kaddoura Contributor Arwa Kaddoura has worked for nearly 20 years in cloud GTM strategies and scaling startups and large enterprises. As CRO of InfluxData, she oversees global sales activities, […]
How startups should handle the downturn
Mike Volpi Contributor Mike Volpi is a general partner at Index Ventures. He joined the firm in 2009 to help establish Index’s San Francisco office with Danny Rimer. More posts […]
Fighting the ‘copycat’ stigma in SaaS: 3 tricks that work
Sachin Gupta Contributor Sachin Gupta is the CEO and co-founder of HackerEarth. He was formerly a software developer at Google and Microsoft, and now oversees HackerEarth’s sales, marketing and general […]
How to improve retention, growth marketing’s golden metric
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor […]
8 IT spending trends for the post-pandemic enterprise in 2022
Erik Bradley Contributor Erik Bradley brings more than two decades of experience in creating research platforms to his role as chief strategist at ETR, a market research firm specializing in […]
Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022
Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual […]
Snap further invests in AR Shopping with dedicated in-app feature, new tools for retailers
At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company […]
BlueOcean raises $30M for its AI-based brand intelligence platform
The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and […]
Demand Curve: How I’d grow Skio
Keeping churn rates low while building a customer base Joey Noble 12 hours Joey Noble Contributor More posts by this contributor Demand Curve: How Ahrefs’ homepage educates prospects to purchase […]